#HYPE, an ode to social networks obsession by Mike Voropaev

#HYPE, an ode to social networks obsession and commercialization of intimate life… by Mike Voropaev

What is your source of inspiration for #HYPE?

I call this project – #HYPE, an ode to social networks obsession and commercialization of intimate life. I wanted to create an ironic illustration of what social networks really have turned into these days, in a form of large mechanism with a lot of small details that will be interesting to examine.

I used simple materials here for the “plastic” look to emphasize the fakeness of the social network profiles.

I decided to use in my illustration couple popular colors among Instagram bloggers – dusty pink, vintage turquoise and rose gold.

What technology, technical or software used for this project?

For this illustration, I used 3ds Max and Corona renderer. Postproduction was made in Photoshop (simple color correction).

Why did you create this artwork? Reason for creating this work.

Watching many Instagram bloggers I noticed that social network for instant photos became a large business where everybody trying to sell something or advertise. I decided to show Instagram’s “behind-the-scenes” as a large money-making machine.

Why can this artwork be a source of inspiration for others?

Because it combines design, humor, irony, criticism and a lot of small details. It piques interest at the first glance and makes you explore more and more. 

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