Airton Groba is a Brazilian art director, designer and illustrator, currently based in London.
Looking carefully at the work of this visual artist, you realize that freedom is his main rule …
Freedom of color, freedom of form and freedom in technique.
In the same way, this publication is not usual in IMAGINESS. Airton gives us in three answers his vision of digital art.
What is your source of inspiration for this artwork?
Sagmeister & Walsh, Alex Trochut and studios as Buck.tv, ManvsMachine, Future Deluxe, The Mill, actually the list is enormous.
I just mentioned the most famous designers and studios, but many people are doing amazing visuals around the world.
I’ve been using Instagram a lot, it’s incredible how you can find the good stuff. More than that, you can see the process and how each artist works.
Behance is another cool source online.
What kind of technology, technical or software used for this project?
Cinema 4D, Adobe Photoshop, and Illustrator are my favorite tools.
After Effects is another good friend as well.
Why can this artwork be a source of inspiration for others?
I hope my work can be inspiring for people that are not satisfied to be using the same guidelines, rules and style every day.
I love it when someone says that I don’t have a personal style or when people tell me that I should be a specialist.
When that happens, I feel that I am doing the right thing. I would say if you want to create a 2D illustration, do it.
If you’re going to do a 3D animation, don’t wait, just do it. If you want to create a collage, paper craft or whatever, you can!
In this business we shouldn’t have barriers or boundaries, we are creators, so freedom and experimentation are highly necessary.